ATX learned that when customers are referred they stay longer and use more services. But how do you get business people to refer their associates? Working with Tierney Communications, we developed a program that offered businesses the opportunity to make a difference in their communities by making a donation to the United Way for each referral.

The highly personalized package combined with the compelling offer won many new customers for the telecommunications company...and a 2001 Benny Award from the Philadelphia Direct Marketing Association.

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