Can you really spend 40% less and get a 72% response? Open Stage of Harrisburg did. By transforming a 12-page season brochure into an early bird letter and double postcard, we cut expenses by nearly half and plopped an additional 193 season subscribers into formerly empty seats.

This certainly was the little campaign that could. It also won two Benjamin Franklin Awards and an Honorable Mention in the PRSA's Keystone Awards.
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